CAC Calculator
Measure how much it costs to acquire one customer.
Interpretation: —
Include all marketing and sales expenses for the same period.
Example
Sales costs: $4,000
Customers acquired: 100
→ Total costs: $10,000
→ CAC: $100 per customer
Understand this calculator
This CAC calculator helps you understand how much you spend to acquire one customer. To learn how CAC is calculated, how to interpret it, and how it compares to other metrics, read the full concept explanation.
Learn more about Customer Acquisition Cost (CAC)What does this CAC calculator do?
It calculates the average cost required to acquire one customer by dividing total marketing and sales expenses by the number of customers acquired.
Why is CAC important?
CAC helps evaluate marketing efficiency and business sustainability. A high CAC can indicate inefficient acquisition strategies or excessive spending.
How does it work?
CAC is calculated as total acquisition costs divided by customers acquired. It should always be compared with LTV (Customer Lifetime Value) to assess profitability.
Frequently Asked Questions
What is a good CAC?
A good CAC depends on your business model, pricing, and margins. Generally, CAC should be significantly lower than LTV.
Should CAC include salaries?
Yes. Marketing and sales salaries, tools, and overhead should be included for an accurate CAC calculation.
Is CAC calculated monthly or yearly?
CAC can be calculated for any period, as long as costs and customers correspond to the same timeframe.